It's changing how we work, how we relate with customers, and importantly how we relate to one another with important consequences for everyone in this room. Using the classical century-old story of ‘Erewhon’ by author Samuel Butler, Henry went on to describe the Great Convergence and “how all of these new technologies are coming together, the value of culture, and, specifically, how we as marketers can take advantage of this historic moment and drive the change, as opposed to letting technology and its demands and the demand of the popular imagination, drive what we're doing”. “I wanted to really give some perspective to what we're doing as marketers, to cut through the jargon and the hype and really focus on what's important with respect to how we can be successful in this new media landscape.” Henry then drew up a big picture of what's happening in the tech space, saying that it's not about one particular stream or the other, as it's not metaverse versus Web3 versus AI. I've been doing this for 20 years, and I've never ever seen the markets move as quickly as they are today,” she went on. It's a lot and I am an emerging tech specialist. And then of course, 2022 had NFTs Web3 and now AI. “In 2021, Mark Zuckerberg announced that he was making Meta a Metaverse company and nobody even understood what that meant. In 2020 everyone was online playing games like Animal Crossing, Roblox, Fortnite. In 2019 it was the crypto craze and the prices of Bitcoin shot up. It feels like every year, there's something new.” Technology is driving what we're doing very quickly, every day. “It's funny because year after year, it feels like we have so much pressure to respond to market demand because of technology. Beginning her address by noting that while her specialism is in new technology, and specifically, web three and Metaverse, Henry said that increasingly everybody wants to hear about AI.
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